BeyondReach Channel Brand
Branding | Graphic Design | Production
March 2025
OBJECTIVE:
BeyondReach (BR) is a B2B technology company that specializes in delivering internet connectivity to hard-to-reach places across the U.S. In late 2024, they started channel selling and wanted to bring a revamped look to their collateral and tradeshow booths.
PROCESS:
The marketing manager for BeyondReach was able to provide me with a list of other companies selling their services via the channel program. Through my research, I noticed that those companies didn't entirely split their channel program off of their main brand, but would occasionally use some different visuals. Furthermore, the requestor shared that he was very exhausted of BR's red—their primary color and used heavily in all of their materials.
To set the channel program apart but not stray too far from the overall brand recognition, I reorganized BR's colors to set black as the primary channel color, with gray, red, and sage as accents. I also incorporated some geometric elements and patterns to add visual interest that the primary BeyondReach brand lacks, which aids in elevating the channel program's designs without making them cluttered.
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