BeyondReach Channel Brand
Branding | Graphic Design | Production
March 2025
OBJECTIVE:
BeyondReach (BR) is a B2B technology company that specializes in delivering internet connectivity to hard-to-reach places across the U.S. In late 2024, they started a channel sales program and wanted to bring a revamped look to their collateral and tradeshow booths.
PROCESS:
In my research, I noted that similar companies didn't entirely split their channel program branding off from their main brand, but would occasionally use different visuals. The original requestor shared that he was exhausted of BR's red—their primary color and used heavily in all materials.
To set the channel program apart but not stray too far from the overall brand recognition, I reorganized BR's colors to set black as the primary channel sales color, with gray, red, and sage as accents. I also incorporated some geometric elements and patterns to add visual interest that the primary BeyondReach brand lacks, elevating the channel program's designs without making them cluttered.
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