Construction Capabilities Booklet
Graphic Design | Content | Specialized Graphics
November 2024
OBJECTIVE:
ConstructEdge (CE), a B2B technology company, provides internet and other connectivity solutions to construction companies and their jobsites across North America. They needed a comprehensive piece of physical collateral that spoke to their value proposition and gave a high-level view of their capabilities.
PROCESS:
This project called for heavy collaboration. The marketing team spoke with ConstructEdge leadership to clearly understand their needs, and I chose the booklet format because it was less common and allowed me to better format the breadth of content we needed to cover.
As I had a longer history of writing and designing CE's marketing materials, I worked closely with the writer to review content both before and during the design process. This included consistency in verbiage, hierarchy organization, and trimming the length to fit available space.
