ConstructEdge Capabilities Booklet
Graphic Design | Content | Specialized Graphics
November 2024
OBJECTIVE:
ConstructEdge (CE), a B2B technology company, provides internet and other connectivity solutions to construction companies and their jobsites across North America. As a CCR business unit formed in 2019, they operated in "start-up mode"; a lean team that was quick on their feet trying to sell a partially-defined set of solutions. They needed a comprehensive deliverable that spoke to their value proposition and gave a high-level view of their capabilities.
PROCESS:
In conjunction with CCR's marketing director and writing specialist, we went through all existing collateral and met with ConstructEdge leadership to get a better understanding of how they wanted to present this information to clients and prospects. A booklet format was chosen because it allowed us more flexibility and breathing room than a standard brochure.
It was a very collaborative process to plan the content flow and layout inside the booklet. As I had spent years writing and designing for ConstructEdge before the additional marketers joined the team, I worked closely with the writer to review content both before and during the design process.
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