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CCR Technologies Rebrand
Branding | Templates | Signage
March 2024
OBJECTIVE:
CCR leadership recognized the outdated visual appearance of the company's prior brand and wanted to modernize it to feel like a current tech company. While we contracted an outside agency for support, I provided heavy creative direction and feedback.
PROCESS:
The CCR brand had reached the point that:
The brand + logo's design and colors were outdated. CCR is a technology company and the visual identity did not support the image that we were smart, innovative, and keeping pace with change in the industry. I had been making concerted efforts to work within the brand guide and push where I could.
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