Construction Sales Sheets
Graphic Design | Content | Photo Editing
2024 - 2025
OBJECTIVE:
ConstructEdge (CE), a B2B technology company, provides internet and other connectivity solutions to construction companies and their jobsites across North America. Their team set a lofty goal to end 2025 with 2x their 2024 revenue, but they were struggling with product clarity and customer understanding of their offerings.
PROCESS:
The Marketing and Product teams came together with CE sales to identify and develop flyers with each of CE's products. I worked with the writer to make sure content was compelling, formatted consistently, and flowed well.
Each sales sheet used similar design elements but I kept the layouts varied because customers would often take a very quick glance and think items that were too similar were duplicates, especially when handed out at tradeshows.
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