ConstructEdge Sales Sheets
Graphic Design | Content | Photo Editing
2024 - 2025
OBJECTIVE:
ConstructEdge (CE), a B2B technology company, provides internet and other connectivity solutions to construction companies and their jobsites across North America. Their team set a lofty goal to end 2025 with 2x their 2024 revenue. But, they were struggling with product clarity and customer understanding of their offerings.
PROCESS:
The Marketing and Product teams came together with CE sales to identify and develop flyers with each of CE's products.
Marketing relied on the Product team to provide specific details and features. We used that information to build out each product's narrative and benefits. The marketing specialist wrote the content for the sales sheets and I was one of the reviewers for content clarity and flow.
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