Data Center Lead Generation Campaign
Digital Campaign | Emails | Lead Magnet
May 2025
OBJECTIVE:
ConstructEdge (CE), a B2B technology company, provides internet and other connectivity solutions to construction companies and their jobsites across North America. In 2025, they set an ambitious goal to double their 2024 revenue, so marketing needed to help generate more leads.
PROCESS:
Market research helped our marketing team identify that data center construction connectivity was a trending topic. After extensively interviewing the CE team, we developed the campaign assets—including a downloadable guide serving as our lead magnet.
To expand our campaign's reach, we contracted with an industry data and marketing partner. They worked with us to develop a sponsored, gated article on their website. I assisted with reviewing the article's content for clarity and consistency, paying special attention to make sure that even though this was developed by an external partner, the language still aligned with our brand guidelines. This supports our brand's authority and reputation in the market.
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